Reflection

Even though Old Navy Online is limited to 2 fonts and a set color palette, I wanted to design something simple yet exciting. After many sketches and iterations, I decided to have the copy play within each other and limit the number of colors - using their signature red for the exclamation point to create an interesting point of focus.

If I could go back and make changes, I would love to play with the idea of using imagery for the department CTAs. Using on-figure images has been proven successful in the past to increase click rate.