Before & After

the landing page (aka. nearby page)

Pain Points: The purpose of the landing page is to showcase what's nearby but the category menu takes up most of the screen - not that I mind so much... but the businesses should be more visible if the plan is to promote them.

Approach: Minimize the navigation menu but creating a static bar at the top using icons. The promoted businesses, which are now side scrolling vs stacked vertically to utilize screen space, now have a map to show the proximity to where the user is.

The map view

Pain Points: I love using the map view so it was frustrating when I looked at a screen of pins that didn't give me any information on what businesses they represented. As the user, I had to either remember what each pin was based off the list view or click on every pin - which was difficult if the pins stacked on top on each other.

Approach: Implement a scrolling carousel of the businesses to provide the user with a visual of the pins. The carousel will also update when the map is refreshed. Additionally, I moved the list icon from the upper right to sit horizontally with the map icon - creating a toggle between the two for easier access. Based off user feedback, an indicator to show if the business is open was also added to the top right corner of each image.

the business page

Pain Points: Like the landing page, the buttons take up the most space and are constantly reintroduced as the user scrolls down.

Approach: A static menu at the top frees up space to create visibility of other details as well as avoids redundancy - giving the user easier access to the actions they want to take. The indicator to tell if a business is open has been added here as well to ensure the user associates and easily recognizes what it is for.